We, that is L and I, were talking yesterday about TV adverts. She’s noticed how all the kids in adverts these days seem to be pushy little miniature adults who boss grown-ups around. Look at the new Werther’s Original commercial or the latest Fruit Pastels ad for examples of that. Another issue with adverts these days is the portrayal of men. Commercials have turned men into a bunch of wimpy girls.
Cosmetic companies have been selling expensive gunk to women for years in collusion with magazines such as Cosmo using BS science made up in some marketing department. It seems you can’t buy a bottle of shampoo anymore, it has to be a total hair nourishment treatment. Magazines eager for advertising money have colluded with the cosmetic companies to rip off women in this way for a long time. But now they are doing it to men too. Over the last couple of weeks I’ve seen moisturiser adverts aimed at men with the same kind of patronising pseudo-science they normally try to fool women with. (more…)